Monday, February 8, 2010
Prestigious exposure: "60 Minutes" to profile Manny Pacquiao
You must know the old joke about the guy who was so slow that it took him an hour and a half to watch the seminal CBS TV magazine show, "60 Minutes."
Well, the long running Sunday night program is zeroing in on Pinoy Idol Manny Pacquiao and it's no joke.
Promoter Bob Arum said CBS is going to start shooting material next Sunday at Coach Freddie Roach's funky Wild Card Gym in a scruffy section of Hollywood.
Maybe the CBS cameras can get some pithy quotes about Megamanny from that kid in Las Vegas, that Mayweather character.
"It just shows that interest in Manny has transcended sports, gone beyond that," Arum said by phone Sunday from his Las Vegas home.
"Good Morning America on the ABC network is also going to do something on Manny. It is really phenomenal how the interest is widening on Pacman."
The popular program does the occasional sports related profile, interview or story but not many.
For example, basketball superstars Michael Jordan and LeBron James have been put under the "60 Minutes" media microscope.
It was not immediately known which of the "60 Minutes" reporters has been assigned to interview Pacquiao. I've been told the Pacquiao piece won't air until next fall.
Off the top of my alleged head, the last "60 Minutes" boxing related piece was likely one on Mike Tyson but I will have to check that.
It will be interesting to see if the profile airs before Pacman's March 13 bout in Dallas against Joshua Clottey.
On another front, Arum said that interest in the Mayweather-Shane Mosley bout May 1 (Las Vegas) is no detrimient to Pacman.
"Absolutely it is something that will just add interest to Manny's fight in Texas and what he might do after that if he can beat the tough Clottey."
Arum repeated his earlier statements that "over 30,000 tickets" have been sold for the Pacman-Clottey bout at the Cowboys football stadium in Arlington, Texas.
From Wikipedia on "60 Minutes":
60 Minutes is an American television newsmagazine, which has run on CBS since 1968. The program was created by long-time producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation. It has been among the top-rated TV programs for much of its life, and has garnered numerous awards over the years, including 78 Emmys (as of 2007) . It is considered by many to be the preeminent investigative television program in the United States.
Author: Michael Marley